Primary logo
For white and light backgrounds.
PAYSTAR BRAND ASSETS
LogoBook
Our logo. Your next story.
Everything you need to introduce PayStar in a presentation, publication or partnership.
23 logo SVGs + 8 banners in PNG & SVG + 3 descriptions · ZIP
THE PAYSTAR IDENTITYSVG
for complex markets.132 × 32
MASTER RATIO
[01] The logo
One identity.
Four versions.
Use the colour logo wherever possible. Choose the version that stays clear against your background. Each download is an original, scalable SVG.
SVG ↓
Dark-background logo
For solid, dark backgrounds.
Monochrome navy
For single-colour applications.
Monochrome white
For navy and brand-blue backgrounds.
Standalone symbol
For compact spaces where the PayStar name is already clear.
Star glyph
The standalone star for contexts that provide their own background.
Adaptive monochrome
A vector variant for interfaces that apply one colour to the whole logo. Keep it within the brand palette and maintain clear contrast.
[02] Digital assets
Ready for
your layout.
Prepared variants for websites, app icons and social previews. Pick the asset that matches the space and background.
Website & mobile headers
Footers & app icons
Favicons
Social & Open Graph
1200 × 630 artwork. Download a vector source and export it to PNG before uploading to a platform that requires a bitmap.
Light · SVG ↓
Dark · SVG ↓
Blue · SVG ↓
[03] Banners & slogans
The brand.
Ready to place.
Eight layouts for social posts, stories and display placements. Each pairs the official logo with a PayStar message, composed for its format.
Open any preview at full size. Download a ready-to-use PNG or a scalable SVG with the lettering preserved.
Download all banners · ZIP ↓
[04] Usage guidelines
Give the logo
room to work.
Keep the original proportions, use the supplied colour variants and leave enough space around the logo.
Deep Navy
#030F3FSignal Blue
#0040E3White
#FFFFFFClear space & size
- Leave at least one quarter of the symbol’s height on every side.
- Keep the full logo at least 24 px high on screen. Below that, use the symbol.
- Minimum symbol height: 16 px. Minimum standalone star height: 20 px.
Background & contrast
- Use the primary logo on a light, even background.
- Use white lettering on navy; use the white monochrome logo on brand blue.
- On busy photography, place the logo on a solid contrasting panel.
- Keep text, buttons and image edges outside the clear space.
Keep the artwork intact
- Scale proportionally. Do not stretch, rotate or crop the logo.
- Do not redraw the star or rebuild the lettering with a font.
- Do not change the spacing between the symbol and the name.
- Do not add shadows, gradients, outlines or decorative effects.
Write the name as PayStar
Use a capital P and S in running text. The supplied artwork preserves the official lettering.
When naming products, use PayStar Discovery, PayStar Direct Connect and PayStar Core. Choose a description below to introduce the company alongside its logo.
[05] Company descriptions
The right words.
At any length.
Three English introductions for use alongside the logo. Select the text to copy it, or download a plain-text file for your materials.
PayStar helps businesses discover payment providers, connect through one API and manage payment operations across complex markets.
PayStar provides payment infrastructure for businesses operating across complex markets. Its products help teams qualify payment service providers, connect selected providers through one API, and manage routing, monitoring and reconciliation. Merchants retain direct commercial relationships with their providers and control over routing policy, while PayStar supplies the technical and operational layer that brings payment workflows into one traceable context.
PayStar provides payment infrastructure for businesses that need to find, connect and operate payment routes across complex markets. It brings provider discovery, technical connectivity and day-to-day payment operations into a clear operating model for business, development, support and finance teams.
PayStar Discovery helps teams qualify payment service providers against their markets, currencies, payment methods and operating requirements, creating a practical shortlist and introductions to selected providers. PayStar Direct Connect gives merchants one stable API for supported operations across selected providers, while preserving the original provider context. PayStar Core provides the orchestration and PayOps layer for routing, monitoring, investigation, controlled resolution and reconciliation.
Merchants choose their providers, hold direct contracts and control routing policy. PayStar is responsible for its technical layer; providers process and settle payments under their own agreements with merchants. This separation keeps responsibilities visible while giving teams a shared, traceable view of payment operations.